Story ideation — “What does this company do?” is only the first and most obvious idea for a story. You’re likely staffed with a compelling cast of characters, each of whom might be worth of a profile in his or her own right. We work with you to identify the most effective storylines.
The pitch — The pitch is where we live or die. Bad story pitches — which nearly all press releases are — tend to find themselves in a black hole. Good story pitches can go viral and provide potential customers with the best possible marketing. Credible, because it’s been vetted by real journalists.
Media strategy — How do you handle it when a reporter at a major national magazine is working on a piece that won’t publish for three months and a newspaper reporter calls with questions about a different piece for tomorrow’s paper? These are difficult, ongoing decisions, and only those with real experience in the industry can navigate these paths effectively.
Audience engagement — We’ll work to leverage what coverage you get to expand your following on social media and then keep that following engaged with regular blog posts and short, captivating videos.