Story Ideation: — "What does this company do?" is only the first and most obvious part of your story. You're likely staffed with a compelling cast of characters, each of whom might be worthy of a profile in his or her own right. We work with you to identify the most effective storylines.
The Channels — From the web site to social media platforms to blog posts to investor pitch decks, we help you tell a consistent and engaging story.
The pitch — The pitch is where storytellers live or die. Good story pitches can go viral and provide potential customers with the best possible marketing. We establish pitches that are credible, because they've been vetted by real journalists.
Communication strategy — How do you handle it when a reporter at a major national magazine is working on a piece that won’t publish for three months and a newspaper reporter calls with questions about a different piece for tomorrow’s paper? How do you respond to social media trolls? Only those with real experience in the industry can navigate these paths effectively.
Audience engagement — Legacy journalism and a successful social media campaign should reinforce one another. We work to leverage your earned coverage to expand your social media following and then keep that following engaged with regular blog posts and short, captivating videos.