Weekly meetings — Each week, we meet to discuss what’s happening at the company that week, what ideas might be ripe for a new pitch or what editors and reporters we’re working on with pitches we’ve already developed. 

Roving conversations — Throughout the week, we communicate with reporters and editors on the pitches we’ve developed, and maintain constant contact about how to field and respond to their inquiries and prepare for interviews. 

Engagement — Depending on the product and the process, we’ll develop ideas to build an audience and keep them engaged via social media and on the company’s web site. Short interviews with company staffers, interesting how-to or behind-the-scenes videos, anything that reminds potential customers you exist and gives them a new way to explore your offerings.