Yes, AI can churn out what passes for “writing.”
Email newsletters, blog posts, maybe even some decent website copy.
Here’s what it can’t do: strategize. Look forward. Interview your company or organization’s key people and weave its origin story into a narrative that takes the most vital elements of a marketing blueprint and makes it feel to customers, clients and colleagues like a real yarn. Something with which we can engage, where we can develop real loyalty, and identity. A story that aligns with our own ethos, and values.
A good story is a place to belong.
ChatGPT can’t do that.
We can.